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Using FAQ Structured Data

FAQ is a common functionality across websites. FAQ’s talk about a subject, product or company.

Businesses convert asked queries into a FAQ. This helps in reducing the workload on your support team as well as helping on page conversions. The more questions you answer, the more informative your website becomes.

How is the FAQ Presented

The standard FAQ uses HTML markup on your website. In this state it makes it hard for Google to complete its goal.

The Google Mission

Googles mission is to organise the worlds information and make it accessible for all.

It’s impossible for a search engine to know that the HTML content is a FAQ. What you need to do is make your website talk to Google.

Our FAQ tool does this with Structured Data.

FAQ Structured Data

Google looks for structured data in your webpage to help it understand your content. Using structured data enables your website to talk to Google. This specialised data then means Google knows what your saying and who it will help.

The FAQ plugin has Structured data included.

Testing your Structured Data

To make sure Google understands your structure data, you need to test it. The structured data testing tool by Google performs this function.

To complete a test:

First make sure you use our FAQ Plugin and Module to place the FAQ information on a webpage.

Grab the URL of that page and go to the structure data testing tool (link below)

https://search.google.com/structured-data/testing-tool

Paste in your URL to the fetch URL area. Click the “Run Test” button.

Need an Example?

We have some FAQ items at https://www.diviframework.com/faq/. The screenshot below shows how the testing tool verifies the structured data.

If you visit this link, Testing structured data for FAQ, you will see a live example. Review the output and make sure your have an FAQ Page and Question data.

FAQ structured data testing tool screenshot


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